STARTUP
Develop Diverse
Develop Diverse is the world’s first software tool that automatically analyses stereotypic content for gender, age, and ethnicity in texts and proposes non-stereotypic alternatives.
Scientific studies have proven that the use of stereotypic language when writing job ads is common practice, and this has a psychological effect on potential applicants. Such language makes these job ads biased towards specific demographic groups, discouraging other groups from applying and this effect can reduce the applicant pool by as much as 50%.
Their solution, the DD-scan is an AI-based software tool that promotes inclusive writing which will enable you to reach a wider and more diverse talent pool. The DD-scan detects and color-highlights implicitly and explicitly stereotypic language in your texts and suggests neutral alternatives in real-time. This way, their customers have attracted 3x more qualified candidates regardless of gender, ethnicity, or age, and save time on recruitment.
Their vision is to empower companies to make diversity the new norm in every company.
Develop Diverse's Story
Many agree that by making everyone aware of their own unconscious biases we can change how gender and other social categories are perceived and represented in the workplace. However, getting rid of unconscious bias implies a mentality change, which requires 100 more years to be achieved. Develop Diverse has been founded with the purpose of building a tech platform for helping recruiters speed up the process of achieving gender balance and diversity in their workplace. This technology focuses on removing stereotypes in recruitment and communication content to make all the language inclusive and thus enabling recruiters to hire talent efficiently.