
STARTUP
Alfi
Financial Inclusion is about Financial Education. Through behavioral economics, serious games and gamification Alfi created a friendly learning journey for people. They serve them developing skills according to their preferences and needs. At the same time, they connect with the Public Sector to extend their approach with citizens and the Private Sector increasing competition among several financial services. Articulating these efforts, we increase our chance to eliminate Financial Illiteracy.
Alfi's Story
“We work fighting financial exclusion of people with a huge diversity of stakeholders. At least, two-thirds of the population in Latin America and the Caribbean are under financial illiteracy. That´s why several previous attempts failed in the public and private sectors as well.
Our purpose is to deliver Financial Education in all the Americas region at first. For this, we think that we need to build links of cooperation with countries and of course create great technological products for the private sector.
We believe that we contribute with SDGs promoting financial principles as inclusion, equality, efficiency, and competition. Our team shows some Seniority, diversity (nationalities and gender equity).”