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Yaita
Yaita empowers informal sector and micro business with e-commerce tools that allow them to efficiently deliver orders to their customers.
Traditional courier companies like DHL and FedEx do not adequately support the needs of informal sector players who account for over 70% of economic activity in Zimbabwe and need things done in record time.
Yaita connects this excluded sector with independent couriers who deliver their orders within 2 hours. Our mobile app also provides tracking of orders from pick up to delivery, sms alerts, inventory management and access to order fulfillment reports.
Yaita's Story
African economies are largely informal. An example is my country Zimbabwe were the informal sector accounts for 70% of the GDP.
Despite this, informal and micro businesses have been excluded in the nascent e-commerce industry on the continent due to the high barriers to entry (lack of knowledge and high cost to set up e-commerce stores, lack of supply chain capacity, customer acquisition, ect).
We however believe that a leapfrog event such as what happened between banking and mobile money in Africa will happen within the e-commerce space. Whereas mobile money brought financial inclusion at the expense of traditional banks, we see small informal businesses driving e-commerce adoption in Africa at the expense of big chains. Yaita is building the tools to enable small businesses to achieve this.
More on this on the podcast I featured on Founder’s Live: https://founderslivepodcast.buzzsprout.com/653182/6501244-094-tendai-mupaso-of-yaita-visions-of-powering-the-digital-commerce-movement-in-africa