STARTUP
BRU
At BRU, it’s about a sustainable and convenient future of tea by creating a one of it’s kind the Tea-Eco-System and marketplace. The foundation is a hardware-enabled beverage innovation called the BRU Maker that replaces the traditional and wasteful process of tea-making. Our capsule-free, app-connected machine works with any tea type and eliminates the waste of single-use capsules or pods. By analyzing our customers’ tea-drinking behavior through our app, we offer personalized tea recommendations and generate revenue through subscriptions and direct sales of our own teas and other tea brands. As advocates of sustainability, we believe everyone should contribute to a more sustainable future, and the Tea-Eco-System is our way of doing so.
BRU's Story
There has not been any development for tea drinkers since the tea bag basically. While there are hundreds of different way to make coffee, tea is still stuck with the kettle. The kettle is a wasteful, messy and not precise way of making tea. Since tea is the most drunk beverage in the world after water and it is growing faster than coffee we want to help tea drinkers enjoy tea in a more convenient, consistent and sustainable way.