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Effa
Eco-friendly disposable toothbrush made of paper to replace disposable plastics
Effa is aiming to eliminate disposable plastic production and consumption starting with a toothbrush. They have already started working with such brands as Radisson Hotels, Netflix and the United Nations.
Effa's Story
At first, they have thought of the whole irresponsibility of using a plastic disposable tool for a couple of minutes and throwing it away afterwards. After having deeper research they have found out that toothbrushes are one of the top causes of the world’s plastic pollution. And the idea was on the surface: why don’t we make a toothbrush out of paper?
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