STARTUP
Gokind AB
The objective of our venture is the formation of a completely new way to help consumers make sustainable choices. This is achieved by drastically improving their access to relevant insights on companies’ sustainability and equality works.
By using open banking, a one-click away solution is formed letting the individual screen companies she/he interacts with based on their sustainability work, automatically discover more sustainable alternatives, and be rewarded when making sustainable choices.
Gokind's Story
We started this venture in order to use our skills & creativity to drive positive change by simplifying things in life. Early on we kept coming back to an itch in our own lives. We wanted to make sustainable choices, yet most of our decisions were based on gut feeling, marketing & laziness.
With a constant flood of vague messages on how brands are 100 % sustainable, care for equality, etc., we understood that someone needs to drastically rethink how consumer transparency can be achieved.