STARTUP
IZIBAC EDUCATIONAL SRL
The solution that we propose, iziBAC, is a freemium game-based educational mobile app with strong built-in gamification methods based on the Octalysis framework, and an internal marketplace for engaging video content. Content-agnostic, our app can be used in any language and applied to almost any kind of educational content. This approach leads to anxiety-free studying, greatly improving the retention rate (by 90%) and the user’s involvement (by 70%). iziBAC’s game mechanics trigger psychological processes aimed at inducing the optimal learning experience – Flow.
Izibac's Story
At iziBAC, we strongly believe that the educational system is the foundation of any society. Our mission is to create social change by making learning fun for the pupils.
In the context of the COVID-19 pandemic, the EU educational sector is less than 5% digitized, much less gamified. We are in dire need of a socially inclusive solution that addresses both the challenges of a global pandemic and the overall growing gap between the traditional teaching methods and the mental structure of younger generations, modelled from an early age to enjoy video content and interactive / game-like applications.
This mismatch can be seen in a decreased perceived pleasure and interest in the educational process for the pupils, leading to suboptimal educational results, an increase in drop-out rates and a general dissatisfaction towards schools as institutions, which greatly stifles the future adult development and perspectives for a better life, with a broad socio-economic impact at the level of EU.